Public Relations Manager

Disney Experiences (DX) is home to the best storytellers and creators in the world. We embrace and contribute to a boundless future, where anything is possible, using technology and innovation to create the most memorable and magical experiences in the world. Creativity is at the heart of all we do, and our talented team of Cast Members, Crew Members, Imagineers, and employees deliver unparalleled levels of service, entertainment, and imagination, bringing a range of authentic and immersive stories to life across the globe.

As part of the Disney Experiences Global Public Relations team, the Public Relations Manager is responsible for the development and execution of strategic communications that generate earned media in support of Disney theme parks, experiences and consumer products. This role is part of a specialized bi-coastal team that works closely with partners across the DX segment to elevate stories among key media and content creators.

In this role you will:

• Lead media and creator strategy for DX initiatives, focused on long-form content creators, podcasts and other emerging media channels.
• Align with site/Line of Business teams on campaign/project objectives. Generate creative, newsworthy story ideas and content opportunities.
• Manage activation planning and on-site hosting, supporting individual media visits, meet-ups and large-scale events. Partner with Special Events on budget allocations.
• Identify media and creators for potential engagement opportunities, evaluating authenticity, reputation, content quality, engagement metrics and alignment with Disney’s brand.
• Cultivate relationships with media stakeholders through proactive outreach, regular communication and when applicable, on-site hosting.
• Report on campaign/project results and leverage data/metrics to provide valuable insights.
• Stay apprised of emerging media and digital/social features/trends and lean into platform-specific programming and content opportunities for target creators.
• Manage Global PR projects as assigned.

Required Qualifications:

• 5+ years of public relations/communications experience/media relations.
• Deep understanding the evolving media landscape and a successful track record of placing stories.
• Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate to different audiences.
• Experience managing projects and campaign initiatives with an understanding of overarching goals, objective, and relevant considerations.
• Experience identifying emerging issues and developing communication strategies to mitigate.
• Proven knowledge and experience with a variety of social media platforms/content creation.
• Trusted to maintain confidential information.
• Proficient and experienced in Associated Press writing style. 
• A strategic approach and flair for disruptive thinking, and a unique personal and professional perspective.
• A standout teammate who loves working collaboratively on projects and isn’t afraid to share “blue sky” ideas.
• Flexible, organized and can manage multiple projects simultaneously, while paying close attention to detail.
• Willingness and ability to work a flexible schedule as needed.

Preferred Qualifications:

• An appreciation for the Disney brand and an understanding of the many global businesses represented within Disney Experiences.
• Professional experience with global brands or corporate structures.

Education:

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field OR equivalent experience.

Additional Information:

• This is an onsite role and can be based in Orlando, Florida or Glendale, CA

#DisneyCommsCareers

The hiring range for this position in California is $110,000.00 to $144,800.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.