Senior Executive - Growth, Disney+ Hotstar
応募 後で応募 求人コード 446e9404-02ae-47b0-8be3-cfb766ff4214 勤務地－都市 バンガロール, カルナータカ州, インド 勤務地－国 Disney+ Hotstar 掲載日 May. 06, 2024仕事内容:
JOB SUMMARY
In this role you will drive user journey and life cycle marketing road-map for new and existing users with the goal of making Disney+ as the entertainment destination for all types of users in each of the APAC markets where we are present.
ABOUT THE TEAM
The Life cycle marketing team is responsible for creating programs that make the user experience on Disney+ across each of the individual markets memorable and result in higher engagement levels.
YOUR KEY RESPONSIBILITIES
- Planning and execution of all CRM marketing campaigns (Push Notifications, Emails, SMS).
- Incorporating a keen sense of user segmentation and content-user relevance.
- Own campaigns execution & measurement for all channels.
- Setting up & automating all key consumer Lifecycle Journeys across channels.
- Map customer journeys and identify tracking mechanisms to constantly improve campaign performance for automated campaigns.
- Working in conjunction with the product/analytics/creative team to set up campaigns, update and track all the key performance metrics (CTR, Open rates, conversions etc.) across channels.
- Identify key Content/propositions to reduce churn for various cohorts and minimize it by setting up churn prevention life cycles as well as win-back campaigns.
- Track, measure and analyze campaign performance & continuously optimize them.
- Document the learning.
- Experiment with new cohorts, messaging & channels. Analyze impact.
- Collaboratively work with Creative, Product, Content and Analytics teams to drive impact.
SKILLS & ATTRIBUTES FOR SUCCESS
- Hands-on experience with own end to end execution of CRM campaigns (Segments creation, Push notifications, Emails, SMS).
- An eye for detail is a must (ability to catch spell errors, creative non-alignment with copy, grammar, copy-time of the day relevance etc.)
- Proven experience in managing and coordinating multi-channel marketing campaigns (Setting up multi-channel user journeys).
- Strong understanding of segmentation, frequency capping, inclusion/exclusion, send time etc.
- Experience in analyzing data-sets in excel/google sheets.
- Ability to work collaboratively with a broad set of internal (creative, copy, design, marketing teams) and external (vendors) stakeholders.
- High sense of ownership, curiosity to learn & great stakeholder management skills.
- Ability to thrive & adapt to an ambiguous environment.
PREFERRED EDUCATION & EXPERIENCE
- A mature professional at least 2 years of experience in campaign management/setup on platforms like CleverTap, Salesforce Marketing Cloud, Netcore, Journey Builder or similar CRM automation platforms.
ABOUT US
Disney+ Hotstar is India’s leading streaming platform that has changed the way Indians watch their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With the widest range of content in India, Disney+ Hotstar offers more than 100,000 hours of TV Shows and Movies in 18 languages and coverage of major global sporting events. As a mission-driven organisation with a relentless focus on our users, we are dedicated to attracting and retaining world-class talent to drive our success.
Disney Star prides in being an Equal Opportunity Employer. We hire, train, promote and compensate employees on the basis of individual competence and potential without regard for race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status or non-job-related disability, as well as all other classifications protected by applicable laws.
Disney+ Hotstar について:
Hotstarは最も成長著しいビデオオンデマンドサービスの1つです。そう、私たちがHotstarです。受賞歴のある欧米の番組や映画、ローカルコンテンツ、スポーツの生中継など、幅広いコンテンツを取り揃え、1億人を超えるアクティブユーザーに愛用されています。私たちの使命は、高度なパーソナライゼーション機能とグローバルなビデオプラットフォームを提供してインターネット・エンターテイメント業界に革新をもたらし、世界中のインターネット・エンターテイメントを凌駕する存在となることです。この使命を果たす方法は2つのみ―大胆になるか、あるいはもっと大胆になるかです。
The Walt Disney Company について:
The Walt Disney Companyおよびその子会社・関連会社は、メディア・ネットワーク、パーク＆リゾート、スタジオ・エンターテイメント、コンシューマ・プロダクツ、インタラクティブ・メディア事業を扱う、多角化したファミリー向けエンターテイメントとメディアのグローバルカンパニーです。1920年代に小さなアニメーション・スタジオとしてスタートしたディズニーは、今日のエンターテイメント業界において世界中の人々に愛される存在となりました。今後もお客様一人ひとりに最上のストーリーと体験を提供できるような作品作りを継承し、40カ国以上で従業員とキャストメンバーが一丸となり、ディズニーエンターテイメント体験を創出していきます。