Manager – Performance Marketing, Disney+ Hotstar

Key Responsibilities-

• Manage programmatic and biddable platforms like Snapchat, Facebook, Google & DV360
• Should have an in-depth understanding of Google, Meta, and DV360 platforms focusing on performance marketing.
• Campaign Management: Oversee all aspects of digital campaigns, from ideation and media planning to creative communication.
• Conduct in-depth analysis of campaign performance to guide ongoing optimizations.
• Handle a significant digital marketing budget across multiple platforms.
• Analytics and Data Management: Utilize various analytical tools to extract data, analyze performance drivers, and leverage insights for strategic decisions. Familiarity with analytics, attribution, and planning tools like Branch, Appsflyer, and DCM is essential.
• Customer Insight and Engagement: Develop a deep understanding of customer behaviors, segmentation, and targeting to enhance communication precision and effectiveness. Identify optimal communication strategies to engage users at key moments and drive conversion.
• Stakeholder Collaboration: Collaborate closely with product, tech, analytics teams, and cross-functional stakeholders to understand and enhance the customer journey, aiming to improve subscription conversions. Manage relationships with global, local, and regional teams, ensuring effective communication and campaign execution.
• Team Leadership and Experience: Lead and manage a team, ensuring effective collaboration and skill development. Required to have 6-8 years of experience in growth or digital marketing with a strong background in conversion-based or ROAS-centric roles, preferably in consumer tech.

Skills & Attributes for Success-

• Strong digital marketing acumen combined with problem-solving skills.
• Experience in handling large-scale digital marketing budgets and a comprehensive understanding of the digital marketing landscape.
• Proficiency with data and attribution tools, deep analytics, and performance monitoring
• Ability to analyze data on a regular basis to drive key insights & applications to live campaigns

Preferred Education & Experience-

• 5+ years of experience (as per company benchmark) in growth/digital marketing.
• Strong background with conversion-based or ROAS clients, including Consumer tech (app-based).
• Experience in working with a multi-crore digital marketing budget.
• In-depth, hands-on experience in managing programmatic & biddable platforms like Snapchat, Facebook, DV360, etc.
• Exposure of running campaigns using 1st party and 3rd party data.
• Knowledge of Analytics, Attribution, and Planning tools (e.g. Branch, AppsFlyer, DCM, etc.).