Community Engagement, Director, KTRK

The KTRK-TV Community Engagement & Development Director is responsible for ideating and hands-on execution of campaigns, events, initiatives, projects, and content that benefit and grow community connections and audiences in the most diverse city in America…Houston, Texas.

Responsibilities:

• Creates and Executes existing community outreach efforts and station partnerships as well as cultivates new ones.   Involves Hands-on coordination & oversight from ground up of various projects including live events such as emergency relief and supply drives, town halls, and debates 

• Must be dialed-in to breaking news and emergencies to respond to immediate needs of our communities and helps station leadership maintain awareness of issues of community concern      

• Identifies and implements storytelling opportunities in key surrounding counties to enhance and grow audience development efforts

• Connects Disney, ABC News & OTV corporate synergy, DEI and other core company initiatives with station leaders and collectively work on strategies to most effectively lean into outreach and storytelling efforts

• Identifies and helps create localized short and long form content for news coverage on all platforms to support and elevate all the above company and station initiatives.  Additionally, generates before/during/after strategic marketing activation plans to maximize ROI

• Leverages community, station, and company initiatives to expand sales and revenue opportunities

• Strategically aligns news, programming, marketing, and talent with cause-related events and campaigns and coordinates talent and station participation in community events and charitable functions.  Often serves as station ambassador/representative at these events

• Works closely with Belong team to broaden internal and external multicultural presence

• Manages the department's annual operating budget and oversees station’s donation pool

• Helps manage and traffic Public Service Announcements and FCC Reports as well as Corporate Initiative Synergy Reporting

Basic Qualifications:

•  College Bachelor’s Degree                    

• 8 Year Minimum Major Market Hands-On Television Experience in development, production, and strategic marketing of multi-platform programming and content

•  Proven track record of creating and implementing successful  community outreach initiatives and live events from the ground up, adhering to deadlines, budgets and limited resources

• Exceptional Leadership skills with proven track record in motivating and inspiring team members

• Must have strong writing, communication, public relations, marketing, presentation, and public speaking skills

• Intimate knowledge of Greater Houston Area and its community leaders preferred.   Ability to foster, develop, and expand relationships with local leaders, partners, and organizations

• Must be able to work variable schedule including nights, weekends and holidays as company projects and station initiatives will often require attendance