Associate Marketing Manager

Job Purpose

Associate Marketing Manager, Disney Consumer Products, will develop and implement marketing strategies and manage promotions / campaigns, with the aim to enhance Disney’s brand value, expand consumer touch point, and drive business growth & sales.

Key Responsibilities

• Collaborate with major retail channels and campaign organizers to develop impactful marketing campaigns

• Manage commercial projects as a project manager: set a clear objective, coordinate with stakeholders, address challenges, and deliver results

• Design creative marketing campaigns to enhance Disney's brand value

• Partner with cross-functional business team (Studio, Disney+, Game, and Integrated Marketing, APAC franchise team) to execute successful joint promotions

• Manage marketing budget planning and execution.

Requirements

Education:

• Bachelor’s degree in business administration, marketing, management or related field  

Experience:

• Minimum 5 years of experience in retail marketing or channel management, preferably with a major offline retailer or direct-to-consumer brand

• Project management experience in a cross-functional organization structure

• Retail marketing campaign experience with major consumer brands; experience in brand collaborations, on/offline events, or BTL promotions is a plus.

• Knowledge of licensing and retail business, with a deep understanding of consumer trends.

• Demonstrated success in building relationships across all levels of an organization

Core Skills:

• Ability to manage multiple projects and drive results, with a strong “partnership” mentality  

• Strong planning and execution skills, able to handle multiple tasks with minimal supervision.

• Excellent communication skills, both written and verbal

• Team player and able to work under high pressure

• Problem solving skills: able to resolve issues independently and communicate solutions effectively

• Creative thinking with a passion for delivering best-in-class marketing campaigns

• Excellent verbal and written English communication skills

• Well-developed computer skills (Excel, Word, PowerPoint, Outlook, etc.)

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse and inclusive workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.