Disney Entertainment & ESPN Product & Technology

Technology is at the heart of Disney’s past, present, and future. Disney Entertainment and ESPN Product & Technology (DEEP&T) is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney’s media business globally. 

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company’s media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.  

Here are a few reasons why we think you’d love working here: 

• Building the future of Disney’s media: Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come. 

• Reach, Scale & Impact: More than ever, Disney’s technology and products serve as a signature doorway for fans' connections with the company’s brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally.  

• Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems. 

Commerce, Data & Identity (CDI) provides the core product management functions for areas crucial to Disney’s media businesses. These include initiatives and products that power digital commerce, identity, and growth, as well as those that reach uniquely across The Walt Disney Company enterprise, such as messaging and privacy, among others. Additionally, it is responsible for the data engineering, science, and products for Disney Entertainment & ESPN, along with their interconnection with other parts of The Walt Disney Company. 

About The Role

We are looking for a Senior Data Product Manager II to join the Commerce, Data and Identity (CDI) organization. This role focuses on delivering platform data products and solutions for the Marketing Data Enablement Team of Disney Streaming. The ideal candidate is an experienced product manager with deep experience in mar-tech, ad-tech, and/or data tech, and a proven ability to build products from concept and manage multi-year product roadmaps. This individual should excel at building relationships across all organizational levels and be recognized as a problem solver who elevates the work of those around them.

The team is actively simplifying and consolidating its marketing technology stack while enhancing tools to empower marketers and business users. If you are passionate about data and creating capabilities to democratize data across the organization, this is an excellent opportunity. Products developed by this team will facilitate data-driven decision-making, in-depth analysis of marketing performance, and its impact on subscriber acquisition, retention, and revenue growth for Disney’s flagship streaming brands, including Disney+, ESPN+, and Hulu.

Successful candidates will have experience in technical product management and experience integrating and utilizing data to power and optimize targeted marketing campaigns across paid, owned, and earned media. Experience developing tools for data management, activation, and reporting for digital media, multi-touch attribution, media mix modeling, and multi-channel performance reporting within acquisition marketing is helpful. This role reports to the Senior Manager of Marketing Data Enablement Team and involves close collaboration with leadership across marketing, engineering, analytics, consumer products, data science, governance, legal, and privacy. The goal is to develop forward-looking strategies that leverage Disney’s data assets and capabilities to maximize subscriber growth, enhance user experience, and engage customers in innovative ways.

Responsibilities

• Collaborating with the Senior Manager of the Marketing Data Enablement Product Management team to define and drive the vision for a unified marketing data platform, aligning with enterprise data strategy and marketing goals

• Develop in-depth business and technical requirements and strategies to develop platform-level capabilities that enable highly performant, secure, self-servable data integrations that enable marketers to develop complex campaign strategies, including near-real-time event triggers, automated user journeys, etc., and to fully leverage the power of Disney’s data assets to drive marketing performance.

• Partner with data product managers, engineers, architects, and program managers across domains to ensure cohesive platform strategy and execution.

• Develop and maintain critical business relationships throughout the organization, ensure leaders are consistently well informed about business priorities, capabilities, timelines, issues, and releases.

• Build strategic relationships with key technology and business partners to ensure program success.

• Partner with Analytics, Data Science, Data Engineering, Data Architecture, Data Quality & Governance, Product Design, and other Technical Program Management team members to develop, test, and deliver high quality products and features.

• Lead and drive teams on all business readiness activities, including product planning, sequencing, testing, user education, rollout, iteration, and support.

• Develop detailed product requirements, user stories, acceptance criteria, and success measures.

• Identify risks, resolve key blockers, and establish appropriate resolution paths.

• Champion a collaborative work environment that cultivates shared understanding, transparency, autonomy, innovation, and continuous learning.

• Possess strong knowledge of data, BI/analytics, and related technology vendors and ecosystems.

Basic Qualifications

• Minimum 7+ years in product management experience with building and delivering successful data products and MarTech capabilities.

• Bachelor’s degree and/or equivalent work experience.

• Proven experience building platform-level architecture for marketing data systems.

• Deep understanding of CDPs, tag management, data activation, and audience segmentation.

• Hands-on experience with CDPs (e.g., Segment, mParticle), data activation tools (e.g., Hightouch), tag management systems (e.g., Ensighten, Tealium, Adobe Launch), and SDK instrumentation.

• Strong SQL skills and familiarity with data warehousing, ETL pipelines, and data governance.

• Experience managing cross-functional teams and communicating technical concepts to executive stakeholders.

• Strong analytical, strategic, and problem-solving skills.

• Experience solving problems in an ambiguous environment with constant change. Tenacity to thrive in a dynamic and fast-paced environment, inspire change, and collaborate with various individuals and organizational partners.

• Ability to thrive in a dynamic and fast-paced operational environment where change is constant.

Preferred Qualifications

• Undergraduate Degree in Engineering, Math, Science, Economics, or equivalent.

• Advance CS degree or MBA is a plus

• Shown experience in video streaming, OTT, and subscription based services

• Proven success in MarTech stack consolidation and platform-level architecture.

• Knowledge of Software Development Lifecycle and Agile development practices.

• Familiarity with privacy-compliant data orchestration across internal and external systems.

Additional Information

#DISNEYTECH

#CDI

The hiring range for this position in Bristol, CT/Santa Monica, CA is $152,200 to $204,100 per year, and in NYC/Seattle, WA is $159,500 to $213,900 per year, and in San Francisco, CA is $166,800 to $223,600 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.