Sr. Manager, Content Programming (Content Promos)

About the Role & Team

Disney’s Direct to Consumer (DTC) team oversees the Hulu and Disney+ streaming businesses within Disney Entertainment, helping to bring The Walt Disney Company’s best-in-class storytelling to fans and families everywhere. 

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for leading content planning, scheduling, on-service merchandising, slate management, and programming insights that contribute to a cohesive strategic content approach for the service.

What You’ll Do

Disney’s Global Content Programming team is looking for a Sr. Manager, Content Programming (Content Promos) to lead efforts in supporting our business and editorial priorities, aiming to achieve engagement objectives across Disney+ and Hulu, with a focus on driving video content promotions for both platforms.

As the Senior Manager, you will lead a team of Content Programmers dedicated to creating and executing impactful instream video campaigns and promotions.

The ideal candidate is an experienced cross-functional leader with a proven track record in managing fast-paced, high-performing teams. Familiarity with promotional videos, content management systems, project management tools, and live event programming is essential.

We are looking for someone who is passionate about growth and has extensive knowledge of TV, film, and pop culture. If you are a dynamic leader who is curious, decisive, and adaptable, this role could be the perfect opportunity for you!

Responsibilities

• Team Leadership: Oversee, develop, and manage the team responsible for Content Promotions across Hulu and Disney+, ensuring they effectively meet the needs of our viewers and align with business goals.

• Editorial Management: Manage the editorial campaign calendar and programming strategies to identify optimization opportunities and drive meaningful growth and engagement across the platforms.

• Cross-Functional Collaboration: Collaborate with insights, data, and analytics teams to design experiments, collect data, and measure campaign effectiveness.

• Campaign Development: Contribute to title campaign ideation, planning, tracking, and communication across teams and the broader organization, focusing on leveraging video promotions to expand audiences.

• Prioritization and Strategy: Guide title prioritization and targeting strategies while effectively managing a high volume of concurrent priorities.

• Process Documentation: Maintain comprehensive documentation of team processes, workflows, strategies, and performance results.

• Event Coverage: Be available to cover evening and weekend programming events as needed.

• Global Collaboration: Collaborate with leaders from the Hulu and Disney+ Content Programming teams worldwide to shape the overall DTC programming strategy.

Required Qualifications & Skills

• Minimum of 8 years in content programming, curation, audience development, and/or streaming television.

• People Management: Minimum of 2 years of experience leading and managing a team effectively.

• Proven track record of successfully growing diverse audiences across various platforms.

• Track record of creating curating experiences that drive user engagement, retention, and growth

• Proficient in digital media publishing with hands-on experience using a consumer-facing CMS across web, app, streaming, or connected devices.

• Familiar with using data analysis tools such as Tableau, Looker, Conviva, Excel, Google Sheets, and Airtable to drive informed decision-making and enhance insights.

• Strong communication skills with experience presenting to large groups.

• Outstanding attention to detail and commitment to follow-through.

• Quick learner with strong critical thinking, analytical, and problem-solving abilities.

• Enthusiastic about working in a fast-paced, constantly changing environment.

• Ability to manage multiple projects simultaneously while adapting priorities seamlessly and maintaining composure under pressure.

• Proven track record of effectively collaborating with teams across a global organization to achieve common goals.

• Passionate about TV, movies, pop culture, sports, and news.

Preferred Qualifications

• Previous experience in the streaming/SVOD.

• Global Content Programming leadership experience.

Required Education

• Bachelor's degree required, preferably in a related field or equivalent years of experience.

Additional Information

• This role is based out of the Glendale office 4 days a week.

• Must be available to cover evening and weekend programming events as needed to ensure smooth operations.

The hiring range for this position in CA is $124,900.00 to $167,500.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.