Retail Strategy Integration Manager

Retail Strategy Integration Manager 

Disney Consumer Products (DCP), part of The Walt Disney Company, brings Disney’s iconic stories and characters to life through innovative partnerships. By collaborating with best-in-class brands, from global industry leaders to emerging innovators, DCP translates storytelling into compelling products that resonate with consumers and drive cultural relevance across the marketplace.

About the Role and Team

The Retail Strategy Integration Manager will own a selection of franchises and drive the related support positioning for the Parks vertical merchandising organization - while aligning with broader Disney Consumer Products (DCP) and The Walt Disney Company (TWDC) priorities. This role identifies franchise-specific short & long term goals, bringing to life planning and management strategies, park activations, and cross-category strategic direction for the Parks Product Development & Retail (PPDR) organization.

This role sits in Anaheim, CA and reports to the Sr Manager, Merchandise Strategy

What You Will Do:

• Establish the retail strategic positioning for a selection of franchises through a Parks-centric lens

• Assess franchise health, including competitive position, category contribution, investment levels, and growth opportunities in partnership with a Strategic Planning team

• Establish and maintain a franchise support pipeline and associated materials/tools to enable consistent, scalable execution

• Serve as the in-house expert on the designated franchises, advising product teams with a brand-first perspective and serving as a trusted strategic sounding board

• Aggregate tactics from PPDR to provide a complete view of franchise support

• Serve as an integration point to the broader company while cultivating strategic relationships across TWDC and representing PPDR’s strategic positioning

• Lead major new initiatives supporting key capital investments (i.e. new Parks experiences), ensuring strategic alignment, cross-functional coordination, and successful retail integration & execution

• Assess retail support positioning for new content (film & experiences) and provide direction to the retail teams

• Serve as the PPDR brand steward for managed franchises, ensuring business reviews, and presentations align with franchise strategy and requirements

• Present strategic vision across key cross-functional milestones, including season kick-offs, alignment meetings, and final line presentations

• Key Partnerships: Parks Merchandising / Product Design & Global Creative, Walt Disney Imagineering, Global Brand Commercialization & Licensing, Parks Site & Planning partners, Studio partners, Broader TWDC Franchise teams

DESIRED QUALIFICATIONS:

• Bachelor’s degree preferred; Merchandising, Marketing, Business, or related work experience

• 3-5+ years of experience in franchise strategy, merchandising, marketing, business development, or brand management.

• Strong ability to collaborate, influence, and align stakeholders across all organizational levels.

• Demonstrated ability to navigate matrixed organizations, deliver solutions, and adapt to shifting priorities.

• Exceptional presentation development and delivery skills, with expertise in visual storytelling and business-focused communication.

• Proficiency in Microsoft Office and retail reporting systems; ability to learn new tools to support presentations and business reporting.

• Experience managing large entertainment franchises within an omni-channel retail environment.

• Proven ability to manage complex, high-volume work while prioritizing effectively to deliver results.

Our Benefits: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits

The hiring range for this position based in Anaheim, CA is $115,500.00-$154,800.00. The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, depending on the level and position offered.